The aftermarket sector has become a cornerstone for businesses in the equipment and dealership industries. In a time when competition […]

Customers, Dealerships, and Manufacturers can leverage Usership and EaaS to create a competitive advantage against their competition.

Most dealerships have Aftermarket opportunities related to parts, service, and services sales.

Doing a SWOT analysis is a potent way to evaluate your company and its competition. It gives greater insight into a business and its products in a competitive environment.

United States and Canada have significant variations on restrictions placed on construction sites and projects due to the coronavirus (COVID-19).

Construction Site Guidance Varies Across the United States and Canada, there is a significant variation on restrictions placed on construction […]

Dealerships that want to make their service departments more efficient need to measure performance. Dealer Management Systems (DMS) offer the information that a service manager needs. This action plan can be implemented in transportation or heavy equipment dealership service departments to improve customer satisfaction, sales and profitability.

Product training is normally the focus when the subject of training sales people comes up. Consultative Selling focuses on the soft skills required to connect with customers and partner to help meet their needs. Research has shown that 70% of a customer's decision to buy is based on a favorable interaction with a sales representative and the organization they represent.

Dealerships need the highest Absorption possible. 100% is the minimum goal. Parts & Service Department Absorption is a measurement of business health. High performing dealerships are well beyond the performance level noted above. With changes, including clear strategy and marketing plans specific to your sales of labor, parts, services, and accessories, significant improvements can be made.

Services are not tangible; it is up to you to clearly articulate what your company can do for customers. Service Marketing  requires specific strategies.