Frequently it is not understood that the marketing of services impacts your business in two key ways.  First, it is an opportunity to differentiate yourself and positively impact customer perception to build a long term relationship between your business and the customer. Second, the sales of parts, service, and services are like an annuity that continues to drive high margin revenue to the bottom line long after the initial purchase of equipment.  There are specific critical elements to successful Service Marketing; here are some that we can impact:

• Do you have a business strategy that allows you to understand your current position in the market and the activities of your competition?
• Are we in the right place and accessible to the customer both virtually and physical presence?
• Do you have the right people with the right training to meet the customer’s expectation?
• Does your team have the necessary knowledge and is it marketed?